A thick clear liquid that is derived from natural resources. It has the ability to attract and retain moisture from the environment and is used as a key ingredient for moisturizing effect.
A common preservative found in food, drinks and personal care products. A salt ofbenzoic acid that is found naturally in cranberries, prunes, plumbs, apples and other fruits.
Used as a preservative for nearly 50 years. It is a common addition to many foods, cosmetics, wine and personal care items. EWG rates it a 2 and is permitted for use in personal care products.
Dimethicone is a light silicone that gives slip and a smooth after-feel. It has a barrier effect that can keep moisture in. Typically used in skin care, bath, massage, and hair care items.
A heavier silicone with thicker viscosity giving greater slip and shine. More of a barrier effect that can build up with repeated application. Resolved after a shower or washing.
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